National Western Stock Show needs changes to survive into next decade
“This much we know: The National Western Stock Show, after a brief flirtation with Aurora, will remain in Denver.
We have Mayor Michael Hancock’s word on that.
The 2013 stock show runs Jan. 12-27, and while chief executive Paul Andrews said the plan is to keep the 106-year-old institution in its current location in north Denver, the event may ultimately have a decidedly different look and feel.
A report prepared by the Denver Urban Renewal Authority found that the stock show’s business plan is unsustainable and suggested that the city look for a dedicated revenue stream. One option might be using money from lodging taxes or auto- rental taxes.
Officials now await a feasibility study by Visit Denver and the city’s Arts & Venues Department.”
Mossman, John. The Denver Post 30 December 2012.